@michaelkirkegaardclausen
By day, CEO of two Danish webshops. I help brands with Profit Engineering, growth you can see on the bottom line.
Tech stack
Shopify Klaviyo 
Meta Ads 
Google Ads 
Google Analytics 
Search Console 
WordPress 
Elementor 
Claude 
Notion 
Make 
Semrush Portfolio
Webshop · CEO 
MAXIS
maxis.dk
Home of the sportswear brand Nordic Power. As CEO, my main focus is business development, marketing, and sales.
Webshop · CEO 
Billig Træning
billigtraening.dk
Training equipment for all of Denmark. Built on the same engine room as Maxis.
Profit Engineering
profitstudio.io
A systematic approach to profitable growth, where everything a webshop does is judged on the bottom line.
Case 
VICOS
vicos.dk
SEO and AI visibility for a nationwide staffing and recruitment agency serving industry.
Brand case 
Energize
energiz.dk
Complete underfloor heating systems for Danish homes. One of the brand cases I have built over the years.
Speaker 
eTail Nordic 2025
youtube.com/@michaelkirkegaard
GenAI for content, tracking, and profitability. Most recently on stage at eTail Nordic and Savant Ecommerce.
Who I am
After more than ten years in digital marketing, I now lead Maxis.dk and Billigtraening.dk as CEO. That means I know the pressure on a bottom line from the inside.
Through Profit Studio I bring that same thinking to other brands: SEO, paid advertising, email, and data working together toward one goal. I have also spoken at eTail Nordic on how GenAI is reshaping content and tracking.
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Years experience
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Brands
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Webshops as CEO
Free PDF
Coming soonProfit Engineering
An approach for webshops that want to make money, gathered in one PDF.
Daily posts on profit & SEO
YouTube
@michaelkirkegaard
@michaelkirkegaardclausen
Write to me
mail@michaelkirkegaard.dk
Want your webshop to make more money?
See how I work with Profit Engineering, SEO, and case studies at Profit Studio.
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